Boston Beer Co. share price tumbles due to weak hard seltzer demand
10 September, 2021
Boston Beer Company saw its share price plummet by almost 10% yesterday after weak demand for hard seltzer forced it to pull its earnings guidance.
Pernod Ricard increases profit guidance to 16%
23 June, 2021
Pernod Ricard’s share price increased 2% this morning after the firm raised its profit growth estimate following “greater than expected business dynamism”.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
